^{This text initially appeared on Enterprise Insider.}

A rooster store proprietor in Northern England has misplaced a prolonged authorized dispute with Elon Musk’s Tesla.

Amanj Ali’s takeaway in Bury, Larger Manchester, referred to as Tesla Hen & Pizza, was on the heart of a trademark dispute with the EV firm.

Final November, Ali was ordered to pay £4,000, or $5,053, to Tesla after the UK’s Mental Property Workplace ultimately sided with the auto large.

Ali had registered the trademark for the takeaway in Could 2022, citing the inventor Nikola Tesla as his inspiration for the title, the BBC reported.

When requested concerning the uncommon inspiration, he informed the outlet: “He was a type of clever man… in my younger age, I used to be… studying about him, his photos.”

Whereas Tesla didn’t initially object to the trademark, Ali was notified in November 2021 that the auto firm had requested worldwide safety for emblems within the U.Ok. foods and drinks class, paperwork launched by the IPO confirmed.

Ali opposed the request, fearing the corporate would attempt to invalidate his trademark for the takeaway. Virtually a yr later, Tesla did simply that, claiming Ali’s trademark would take unfair benefit of the EV firm’s established repute.

Representatives for Tesla didn’t instantly reply to a request for remark from Enterprise Insider, made outdoors regular working hours.

After one other yr of back-and-forth arguments, Ali ultimately misplaced the case.

He informed the BBC he would have appealed the choice however had already spent round £8,000 in authorized charges and was scuffling with the stress of the dispute. Ali added that the combat with Tesla had affected his sleeping and dealing habits.

“Think about, I am only a small businessman operating one rooster store, and there’s a huge firm coming which is owned by the richest man on this planet,” he informed the outlet.

This isn’t the primary time small companies have tried to do battle with big-tech corporations over trademark points.

In October final yr, Meta’s Threads bumped into points with a small UK software program firm referred to as Threads Software program Restricted. Its legal professionals informed Meta to cease utilizing the Threads title within the UK because it owned the British trademark.

The corporate claimed Meta made 4 gives to buy the “threads.app” area, which it declined.