Life insurance coverage gross sales have been down throughout main product classes within the third quarter, Wink, Inc. reported in its quarterly Gross sales and Market Report.

The gross sales information continues a current pattern of depressed life gross sales. Some analysts say peak progress alternatives fueled by the COVID-19 pandemic have handed.

Non-variable common life gross sales for the third quarter have been $774 million, down 6.4% in comparison with the second quarter and up 0.6% in comparison with the identical interval final 12 months. Non-variable common life gross sales embody each listed UL and stuck UL product gross sales.

Noteworthy highlights for whole non-variable common life gross sales within the third quarter included Nationwide Life Group retaining the No. 1 general gross sales rating for non-variable common life gross sales, with a market share of 13.1%. Transamerica Life’s Transamerica Monetary Basis IUL was the No. 1 promoting product for non-variable common life gross sales, for all channels mixed for the tenth consecutive quarter.

Listed life gross sales for the third quarter have been $687.2 million, down 5.3% in contrast with the earlier quarter, and up 2.4% in comparison with the identical interval final 12 months. Listed life gross sales embody each listed UL and listed entire life.

“Listed life gross sales have been surprisingly down since final quarter,” stated Sheryl J. Moore, CEO of each Moore Market Intelligence and Wink, Inc. “Nonetheless, we’re nonetheless anticipating document gross sales this 12 months.”

Objects of curiosity within the listed life market included Nationwide Life Group retaining their No. 1 rating in listed life gross sales, with a 14.7% market share, Transamerica, Nationwide, Pacific Life Firms, and Sammons Monetary Firms rounded-out the highest 5, respectively.

Transamerica Life’s Transamerica Monetary Basis IUL was the No. 1 promoting listed life insurance coverage product, for all channels mixed for the tenth consecutive quarter. The highest major pricing goal for gross sales this quarter was money accumulation, capturing 79.1% of gross sales. The typical listed life goal premium for the quarter was $11,631, a rise of almost 4% from the prior quarter.

Mounted UL gross sales for the third quarter have been $86.8 million, down 14.5% in comparison with the earlier quarter and down 9.6% in comparison with the identical interval final 12 months. Noteworthy highlights for fastened common life included the highest major pricing goal of no-lapse assure capturing 54% of gross sales. The typical UL goal premium for the quarter was $5,493, a rise of almost 2% from the prior quarter.

“It’s laborious to observe the decline of UL,” Moore stated. “It was once such a thriving market.”

Entire life third-quarter gross sales have been $1 billion, down 7.1% in contrast with the earlier quarter, and down 7.6% in comparison with the identical interval final 12 months. Objects of curiosity in the entire life market included the highest major pricing goal of ultimate expense capturing 49.6% of gross sales.

The typical premium per entire life coverage for the quarter was $4,283, a rise of greater than 3% from the prior quarter.

Wink at the moment stories on listed common life, listed entire life, common life, entire life, and all deferred annuity traces’ product gross sales. Gross sales reporting on extra product traces will comply with sooner or later.