The ‘Magnificent 7’ tech shares proceed to be common investments right here within the UK. Final week, six of the seven had been among the many 20 most purchased shares on Hargreaves Lansdown. Right here, I’m going to match two of them – Apple (NASDAQ: AAPL) and Amazon (NASDAQ: AMZN). Which is the very best tech inventory to purchase for my portfolio right now?

Valuation

Let’s begin by evaluating valuations.

Apple is the cheaper inventory of the 2 when evaluating price-to-earnings (P/E) ratios. At current, Apple’s P/E ratio is 28.7. In the meantime, Amazon’s is 41.2. So, Apple wins right here.

Nonetheless, valuation is just one piece of the puzzle. With these sorts of tech shares, there are lots of different components to think about.

Progress

One such issue is development. And right here, Amazon is profitable proper now.

This 12 months, Amazon’s income and earnings per share (EPS) are anticipated to extend 11% and 44%, respectively.

In contrast, for the 12 months ending 30 September 2024, Apple’s income and EPS are anticipated to extend solely 2% and seven%, respectively.

It’s price noting that if we take these EPS development figures and calculate a price-to-earnings-to-growth (PEG) ratio for the 2 shares, Amazon really seems loads cheaper than Apple. Its PEG ratio is 0.94 whereas Apple’s is about 4. A PEG ratio underneath one typically suggests {that a} inventory is affordable.

Taking a longer-term view, I believe each corporations have quite a lot of development potential.

Amazon is more likely to see additional development from its e-commerce, digital promoting, and cloud computing companies, all of which nonetheless have lengthy development runways.

Apple, in the meantime, might see development from companies (corresponding to Apple Pay), new AI-enabled telephones, and its Imaginative and prescient Professional headsets or future iterations of those headsets (I think about they are going to look loads completely different in 10 years).

Given how progressive these corporations are, it’s exhausting to name a winner for the long term.

Share value momentum

Share value momentum can also be price contemplating.

Right here, Amazon additionally wins. Its share value is in a very sturdy uptrend proper now.

In the meantime, Apple’s share value has been trending sideways for some time.

I’ll level out that Amazon has been getting quite a lot of value goal upgrades. After its current outcomes, no less than 10 brokers lifted their value targets (with JP Morgan and TD Cowen going to $225). This sort of dealer exercise can push an organization’s share value greater.

The dealer exercise on Apple was far much less bullish. After its current outcomes, a number of brokers downgraded their rankings on the inventory.

Threat

As for threat ranges, it’s exhausting to know which inventory is the riskiest.

Each corporations face intense competitors from rivals. And each may very well be impacted by an financial slowdown.

Apple pays a dividend although (and is shopping for again a ton of shares). It additionally has a a lot greater return on capital than Amazon.

So, I’d most likely say it’s rather less dangerous than Amazon.

My view

Placing this all collectively although, I believe Amazon is the winner. Its income are rising quickly proper now and the inventory has quite a lot of momentum.

I’m probably so as to add to my holding within the close to future.