Waylon was about 8 kilos obese at a latest checkup, in keeping with his veterinarian. Following his vet’s advice, Waylon launched into an general wellness journey with two objectives in thoughts: to achieve a more healthy weight and to take part in a neighborhood turkey trot occasion. Waylon and his pet father or mother aimed to attain these objectives via better emphasis on train and spending time outside, and with dietary help from the IAMS model, specializing in portion management and altering his food regimen to IAMS Grownup Wholesome Weight Dry Canine Meals.
“Many canine dad and mom do not even know their pets are obese and it is our mission at IAMS to assist these canines, like Waylon, stay more healthy lives,” mentioned Jean-Paul Jansen, chief advertising officer, Mars Pet Vitamin North America. “Showcasing Waylon’s journey on this huge stage is essential to us as a result of it is one many pet dad and mom can relate to. We’re dedicated to serving to them transfer ahead in their very own wellness journeys by offering dietary help and sensible instruments to raised perceive and assist enhance their pets’ well being and wellbeing.”
When the IAMS model requested for a daring concept to drive consciousness across the problem of obese canines, we knew we needed to go huge, and even outsized,” mentioned Richard Brim, chief inventive officer, adam&eveDDB. “We had been impressed to deliver this problem to life in a visually gorgeous and emotional approach, main us to the right real-life canine, Waylon. We had been proud to translate his journey into an unforgettable sight with the balloon. The balloon spectacle coupled with a deeper dive into Waylon’s uplifting story felt like the right mixture to get the eye of pet dad and mom throughout the nation.”
After following his veterinarian’s really helpful method, Waylon’s pet father or mother experiences that he has misplaced weight and is constant on his wholesome weight journey. They even anticipate to attain the objective of taking part in a dog-friendly 5K collectively on Thanksgiving Day.
Pet dad and mom impressed by Waylon’s story can go to the IAMS Wholesome Weight Canine Hub to verify the place their very own canines sit on the wholesome weight spectrum and study extra concerning the various factors impacting weight. The hub provides quite a lot of sources and instruments like ideas for train and treating, a serving-size calculator to assist with portion management, and particulars of specifically formulated IAMS Wholesome Weight Dry Canine Meals. Made with scrumptious actual farm-raised rooster, IAMS Wholesome Weight Dry Canine Meals is formulated with L-carnitine, an ingredient to assist flip fats into vitality with the intention to regularly assist return canines to a wholesome weight when included as a part of an general wellness routine.
Credit
Shopper: Mars Inc. Model: IAMS Undertaking/Marketing campaign Title: IAMS Presents: Waylon First Air Date: Nov 24, 2024
Shopper names and Job Titles:
Jean-Paul Jansen, Chief Advertising and marketing Officer, Mars Pet Vitamin North America
Edwin Padilla – World Model VP, IAMS
Fawad Farrukh – VP, IAMS North America
Matt Darcy – Affiliate Model Director, IAMS North America
Olivia Chlasta – Advertising and marketing Supervisor, IAMS World
Rachel Dawson – Digital Ecosystem Supervisor, IAMS North America
Paul Kendall – Model Supervisor, IAMS World Lindsay Kordik – Senior Director, Exterior Affairs, Mars Pet Vitamin North America
Wes Bottoms – Model Communications Supervisor, Mars Pet Vitamin North America Bella Byrd – Digital Ecosystem Coordinator Andrea Migliore – CRM Coordinator
Coleen Ducey – Digital Merchandising & Operations Specialist
Heidi Parrish – DVM, Mars Petcare
Company: adam&eveDDB
Artistic: CCO – Richard Brim
ECDs – Ant Nelson + Mike Sutherland
CD – Paul Knott
CD – Molly Wilkof
Creatives – Ben Robinson + Mike Whiteside Social Director- Phoebe Wright
Social Artistic – Judith Talkens
Manufacturing: Head of Manufacturing – Sally Pritchett
Head of Print Manufacturing and Experiential– Jaki Jo Hannan
Producer – Joel Wilson
Social Producer – Brooke Lagana
Assistant Producer – Amy Galvin
Planning:
Planning Director – Stuart Williams
Planning Director – Catherine Willoughby Senior Planner – Package Owens
Senior Planner – Zayem McTear
Chief Govt Officer: Miranda Hipwell
Account Administration:
Managing Accomplice – Charlotte Prepare dinner
Enterprise Director – Stephanie Taylor
Account Director – Sarah Hill
Account Supervisor – Lauren Dixon
Undertaking Administration:
Undertaking Director: Rasha Noronha
Senior Undertaking Supervisor: Becky Faloju
Authorized: Senior Authorized Counsel – Tom Campbell PR:
Ketchum Shopper Director: Seagren Crous Account Lead: Julie Nunes
Earned Media Lead: Alex Demers
Influencer Lead: Sarah Vates
Social Lead: Blau Ramos
Leisure Lead: Danielle Hallas Balloon Designer: Jennifer Palmer Manufacturing Firm: Biscuit Filmworks Experiential Director: Glue Society
Service firm: Biscuit Filmworks US
Enhancing (offline & on-line) Firm: Absolute Submit, London (Waylon’s Journey, Well being Suggestions) Govt Producer: Belinda Grew Jnr. Producer: Dannica Inexperienced
Editor: Tom Higgins
Edit Help: Christy Brooks
Colourist: Pete Oppersdorff 2D: Tom Higgins Enhancing (offline & on-line) Firm: Cutters, Chicago (Launch Movies/CBS Package deal) Soundtrack Title: Minneapolis Bump by Southside Aces
