Waylon was about 8 kilos obese at a latest checkup, in keeping with his veterinarian. Following his vet’s advice, Waylon launched into an general wellness journey with two objectives in thoughts: to achieve a more healthy weight and to take part in a neighborhood turkey trot occasion. Waylon and his pet father or mother aimed to attain these objectives via better emphasis on train and spending time outside, and with dietary help from the IAMS model, specializing in portion management and altering his food regimen to IAMS Grownup Wholesome Weight Dry Canine Meals.

“Many canine dad and mom do not even know their pets are obese and it is our mission at IAMS to assist these canines, like Waylon, stay more healthy lives,” mentioned Jean-Paul Jansen, chief advertising officer, Mars Pet Vitamin North America. “Showcasing Waylon’s journey on this huge stage is essential to us as a result of it is one many pet dad and mom can relate to. We’re dedicated to serving to them transfer ahead in their very own wellness journeys by offering dietary help and sensible instruments to raised perceive and assist enhance their pets’ well being and wellbeing.”

When the IAMS model requested for a daring concept to drive consciousness across the problem of obese canines, we knew we needed to go huge, and even outsized,” mentioned Richard Brim, chief inventive officer, adam&eveDDB. “We had been impressed to deliver this problem to life in a visually gorgeous and emotional approach, main us to the right real-life canine, Waylon. We had been proud to translate his journey into an unforgettable sight with the balloon. The balloon spectacle coupled with a deeper dive into Waylon’s uplifting story felt like the right mixture to get the eye of pet dad and mom throughout the nation.”

After following his veterinarian’s really helpful method, Waylon’s pet father or mother experiences that he has misplaced weight and is constant on his wholesome weight journey. They even anticipate to attain the objective of taking part in a dog-friendly 5K collectively on Thanksgiving Day.

Pet dad and mom impressed by Waylon’s story can go to the IAMS Wholesome Weight Canine Hub to verify the place their very own canines sit on the wholesome weight spectrum and study extra concerning the various factors impacting weight. The hub provides quite a lot of sources and instruments like ideas for train and treating, a serving-size calculator to assist with portion management, and particulars of specifically formulated IAMS Wholesome Weight Dry Canine Meals. Made with scrumptious actual farm-raised rooster, IAMS Wholesome Weight Dry Canine Meals is formulated with L-carnitine, an ingredient to assist flip fats into vitality with the intention to regularly assist return canines to a wholesome weight when included as a part of an general wellness routine.

Credit

Shopper: Mars Inc. Model: IAMS Undertaking/Marketing campaign Title: IAMS Presents: Waylon First Air Date: Nov 24, 2024

Shopper names and Job Titles:

Jean-Paul Jansen, Chief Advertising and marketing Officer, Mars Pet Vitamin North America

Edwin Padilla – World Model VP, IAMS

Fawad Farrukh – VP, IAMS North America

Matt Darcy – Affiliate Model Director, IAMS North America

Olivia Chlasta – Advertising and marketing Supervisor, IAMS World

Rachel Dawson – Digital Ecosystem Supervisor, IAMS North America

Paul Kendall – Model Supervisor, IAMS World Lindsay Kordik – Senior Director, Exterior Affairs, Mars Pet Vitamin North America

Wes Bottoms – Model Communications Supervisor, Mars Pet Vitamin North America Bella Byrd – Digital Ecosystem Coordinator Andrea Migliore – CRM Coordinator

Coleen Ducey – Digital Merchandising & Operations Specialist

Heidi Parrish – DVM, Mars Petcare

Company: adam&eveDDB

Artistic: CCO – Richard Brim

ECDs – Ant Nelson + Mike Sutherland

CD – Paul Knott

CD – Molly Wilkof

Creatives – Ben Robinson + Mike Whiteside Social Director- Phoebe Wright

Social Artistic – Judith Talkens

Manufacturing: Head of Manufacturing – Sally Pritchett

Head of Print Manufacturing and Experiential– Jaki Jo Hannan

Producer – Joel Wilson

Social Producer – Brooke Lagana

Assistant Producer – Amy Galvin

Planning:

Planning Director – Stuart Williams

Planning Director – Catherine Willoughby Senior Planner – Package Owens

Senior Planner – Zayem McTear

Chief Govt Officer: Miranda Hipwell

Account Administration:

Managing Accomplice – Charlotte Prepare dinner

Enterprise Director – Stephanie Taylor

Account Director – Sarah Hill

Account Supervisor – Lauren Dixon

Undertaking Administration:

Undertaking Director: Rasha Noronha

Senior Undertaking Supervisor: Becky Faloju

Authorized: Senior Authorized Counsel – Tom Campbell PR:

Ketchum Shopper Director: Seagren Crous Account Lead: Julie Nunes

Earned Media Lead: Alex Demers

Influencer Lead: Sarah Vates

Social Lead: Blau Ramos

Leisure Lead: Danielle Hallas Balloon Designer: Jennifer Palmer Manufacturing Firm: Biscuit Filmworks Experiential Director: Glue Society

Service firm: Biscuit Filmworks US

Enhancing (offline & on-line) Firm: Absolute Submit, London (Waylon’s Journey, Well being Suggestions) Govt Producer: Belinda Grew Jnr. Producer: Dannica Inexperienced

Editor: Tom Higgins

Edit Help: Christy Brooks

Colourist: Pete Oppersdorff 2D: Tom Higgins Enhancing (offline & on-line) Firm: Cutters, Chicago (Launch Movies/CBS Package deal) Soundtrack Title: Minneapolis Bump by Southside Aces