FRANKLIN, TENN. — In an effort to increase consciousness on the problem of pet weight problems, Mars Pet Diet model IAMS purposely positioned a big canine balloon between two buildings enroute to the Chicago Thanksgiving Parade. The balloon is modeled after a real-life obese canine named Waylon. The stunt tells the story of his wellness journey.

In line with the Affiliation for Pet Weight problems Prevention’s 2022 Pet Weight problems US Prevalence Survey, over 59% of American canines are obese or overweight, making it probably the most urgent points in pet well being. These statistics impressed the model to name consideration to the problem.

The jammed balloon was seen in Chicago’s Loop neighborhood on Sunday, Nov. 24, and prompted folks to scan on-site QR codes connecting them to the IAMS Wholesome Weight Canine Hub. Along with instructing folks about Waylon’s journey to attain a more healthy way of life, the hub additionally comprises quite a lot of sources and instruments to assist help pups and pup mother and father on their very own wellness journeys. The sources embody suggestions for train and treating, a serving dimension calculator to assist with portion management and the IAMS Weight Evaluation software, which pet mother and father can use to find out if their canine is at a wholesome weight.

Following a current veterinary checkup, Waylon was discovered to be about 8 lbs. obese. In line with IAMS, Waylon and his pet mother and father have been in a position to obtain their objectives for his wellness journey by larger emphasis on train, in addition to dietary help from the model, specializing in portion management and altering his weight loss program to the IAMS Grownup Wholesome Weight Dry Meals.

IAMS Wholesome Weight Dry Canine Meals is made with farm-raised hen and formulated with L-carnitine to assist flip fats into vitality. When included as a part of an total wellness routine, the meals may help canines regularly return to a wholesome weight.

“Many canine mother and father do not even know their pets are obese and it is our mission at IAMS to assist these canines, like Waylon, dwell more healthy lives,” stated Jean-Paul Jansen, chief advertising officer, Mars Pet Diet North America. “Showcasing Waylon’s journey on this huge stage is essential to us as a result of it is one many pet mother and father can relate to. We’re dedicated to serving to them transfer ahead in their very own wellness journeys by offering dietary help and sensible instruments to higher perceive and assist enhance their pets’ well being and wellbeing.”

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