Hill’s Pet Diet, a subsidiary of Colgate-Palmolive and international chief in science-led pet vitamin, for the seventh consecutive yr will function lead nationwide sponsor of Clear The Shelters, NBCUniversal Native’s pet adoption and donation initiative internet hosting its tenth annual nationwide marketing campaign Aug. 10 to Sept. 10. Since its 2015 inception, Clear The Shelters has helped multiple million pets discover new houses and raised tens of millions of {dollars} for shelters and rescues.

“Hill’s Pet Diet is an unimaginable, longstanding advocate for weak pets and the shelters and rescues in communities throughout the nation that take care of them,” stated Bruce Kallner, SVP of Enterprise Growth, NBCUniversal Native. “Their sponsorship of Clear The Shelters has been a key driver of the marketing campaign’s increasing impression and the milestones we’ve celebrated. As we embark on our tenth yr, we’re once more grateful for Hill’s Pet Diet’s contributions and memorable collaboration.”

To assist the tenth anniversary of Clear The Shelters, Hill’s Pet Diet will present adoption kits to assist new pet mother and father and their pets get a wholesome begin on their new life collectively. Kits containing starter luggage of Hill’s science-led vitamin, coupons, pet-parenting suggestions and different provides will probably be obtainable at choose shelters in the course of the marketing campaign.

“Tackling the rising problem of the over capability disaster taking place in our nation’s shelters requires a staff effort, which is why Hill’s Pet Diet is proud to proceed our assist of the Clear The Shelters marketing campaign,” stated Yvonne Hsu, US President and Basic Supervisor at Hill’s Pet Diet. “Supporting the numerous work animal shelters do for the pets of their care is a precedence for Hill’s as we work towards our collective aim of connecting extra shelter pets with loving households.”

Clear The Shelters straight aligns with Hill’s Pet Diet’s mission to assist shelter pets in want by means of the Hill’s Meals, Shelter & Love program, which companions with shelters one year a yr by offering science-led vitamin to feed the pets of their care, in addition to monetary assist and different wanted assets corresponding to pet meals for group meals pantries. For greater than 20 years, the Hill’s Meals, Shelter & Love program has supplied greater than $300 million in meals to shelters throughout North America, and has helped greater than 14 million pets discover new houses. To learn the way Hill’s Pet Diet helps shelters and pets, go to Hill’s Meals, Shelter and Love.

As a part of the Clear The Shelters initiative, NBC and Telemundo owned and affiliated stations throughout the U.S. and Puerto Rico will companion with animal shelters and rescue companies of their communities to advertise pet adoption and lift wanted funds. To mark the marketing campaign’s tenth anniversary, donations to collaborating shelters and rescues will be made at ClearTheSheltersFund.org from Aug. 1 to Sept. 30.

The 2023 Clear The Shelters marketing campaign led to greater than 158,000 adoptions – lifting the all-time adoption whole previous a million – and raised over $575,000. Greater than 1,400 shelters and rescues representing 49 states and territories, together with the District of Columbia, Puerto Rico and Guam – together with 152 NBC and Telemundo stations – participated in final yr’s marketing campaign between Aug. 1 to 30.

For extra data on Clear The Shelters, together with collaborating animal shelters and rescues, together with particulars on native occasions, go to ClearTheShelters.com and the Spanish-language website DesocuparlosAlbergues.com.

Observe Clear The Shelters on social media:

X: @ClearTheShelterInstagram: clearthesheltersTikTok: @clearthesheltersHashtags: #ClearTheShelters & #DesocuparLosAlbergues