IQI Trusted Petfood Substances has partnered solely with Royal Avebe to deliver a potato-based protein ingredient, ProtaSTAR, to the pet meals market.

In response to IQI, the potato’s typical excessive starch and protein content material units the vegetable aside as a dietary and purposeful pet meals ingredient. Potatoes are additionally naturally wealthy in fiber, antioxidants, vitamin C, a collection of B group nutritional vitamins, potassium, iron, magnesium and phytonutrients famous the corporate.

Developed by Avebe, ProtaSTAR is designed as a sustainable different protein supply, concentrating on the demand for vegan and grain-free pet meals. The ingredient is produced by a specialised course of that refines and purifies potato protein, enhancing its dietary profile and digestibility.

ProtaSTAR is claimed to supply 80% protein content material and an entire amino acid profile, making it a helpful ingredient for formulating vegetarian pet meals. The ingredient is claimed to supply a protein effectivity ratio and digestibility similar to conventional animal-based proteins, like beef and rooster, however with a decrease environmental affect. Its decreased glycoalkaloid content material contributes to a impartial style, enhancing palatability for pets.

Royal Avebe, a Dutch firm with over a century of expertise in potato-based meals options, has a repute for sustainable practices. The corporate sources its potatoes regionally from Dutch and German farmers and controls the complete provide chain. Avebe’s strategy aligns with world sustainability targets, similar to selling accountable consumption and financial progress.

ProtaSTAR can be out there throughout Europe by IQI in bulk and smaller packaging choices, supporting co-development alternatives for brand new pet meals formulations.

Tailored from a press launch.